Extract from “To Dye For”
A sporadic shift can be witnessed in the Indian fashion industry lately. For the first time in years, it is not just about trends, fads, and fast fashion anymore as we look for something more lasting, more ethical, and more sustainable. Given the illustrious glossary of Indian handlooms, this is a moment that must have, in fact, been the norm in India. However, the fact that we are finally out of our long careless slumber would suffice for now to wage the war between the easy and ethical.
Take a stroll through the narrow lanes of old Jaipur markets and you will know what we mean. As you look around, you are sure to be bedazzled by an array of block print fabrics. However, before you get two swayed, here’s something that you ought to know - most of these fabrics are done in artificial dyes and thus lack the authenticity of the glorious Sanganeri, Bagru, etc. craft of Rajasthan which saw its inception in natural dyes.